As the founder of a IT consultancy that traverses German-speaking countries and Western Europe, I have been fortunate to observe and participate in the digital transformation of many businesses. A cornerstone of my work and, indeed, my passion lies in restructuring IT environments in alignment with business processes. However, my enthusiasm for this domain does not just stem from an infatuation with technology, but from my deep belief in the philosophy of business informatics.
In my experience, the crux of the digitalization challenge is not the technology itself, but the coordination between management and IT departments. It’s a view that’s perhaps less common, but one that I ardently advocate.
There are IT experts who treat technology as an end in itself, detached from the broader business goals. Conversely, some business managers regard IT as a necessary evil, an auxiliary role that is seldom tied to their strategic narrative. Both perspectives, in my opinion, miss the mark. IT is neither an ivory tower nor a mere support function; it’s a potent tool that, if leveraged effectively, can propel the strategic narrative of an organization into uncharted territories.
To me, digitalization is not a buzzword, it’s a call to action, a call for integration, innovation, and inter-departmental synergy. This is where business IT specialists and digitalization coaches, like myself and my dedicated team, come into play. We serve as the bridge between these two critical entities, enabling them to communicate, collaborate and co-create. Our goal is to tap into the transformative potential of digital technology, not just to streamline operations but to redefine business landscapes.
I am deeply committed to this mission because I believe in the transformative power of digitalization. And that’s why every project I undertake is more than just a job, it’s a step forward towards my vision – a world where business and IT harmoniously work together to drive success.